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MSK 2024 Annual Gala Awards Themed: “Exploring New Frontiers” Entry Period Enters Homestretch

Nairobi, Kenya – 29 October 2024: The Marketing Society of Kenya (MSK) has officially
extended the final submission deadline for the 2024 MSK Annual Awards Gala entries to 4
November 2024, following its official launch on 9 October at Mövenpick Hotel, Nairobi. This
extension offers a last chance to refine and submit outstanding entries for Kenya’s premier
marketing awards, culminating in a grand celebration on 29 November 2024 at Mövenpick
Hotel, Nairobi.
Background of the MSK Annual Awards Gala
The MSK Annual Awards Gala has been a hallmark event celebrating excellence in Kenya’s
marketing industry for over three decades. The Gala recognizes and honours the most innovative,
creative, and impactful marketing campaigns, projects, and individuals who have significantly
contributed to advancing the profession in the past year.
What started as an intimate celebration of marketing brilliance has become an industry-wide
spectacle, bringing together Kenya’s top marketers, brand leaders, agencies, and corporates. The
MSK Awards Gala is the premier platform that showcases the power of marketing in shaping
businesses, driving growth, and transforming consumer experiences.

Theme for 2024: “Exploring New Frontiers”
This year’s theme, “Exploring New Frontiers,” reflects the dynamic and fast-evolving
landscape of the marketing industry. Marketers must rethink their strategies and boldly explore
new possibilities in a world driven by digital innovation, changing consumer behaviours, and
technological advancements.
Speaking at the launch, the MSK Chairperson emphasized the significance of this theme:
“‘Exploring New Frontiers’ is a challenge to all marketers to push the boundaries of creativity
and strategy. This year, we are calling for campaigns that embrace innovation, leverage data,
and build meaningful connections with consumers in ways we haven’t seen before. It’s about
going beyond the conventional and reimagining what’s possible in the marketing world.”
The 2024 theme urges marketers to adopt new technologies and digital tools and explore the
strategic frontiers of consumer engagement, purpose-driven marketing, and sustainability. As
businesses continue to navigate global changes, marketing has the power to lead the charge in
finding new ways to engage audiences and deliver value.

Call for Entries: An Invitation to Showcase Marketing Excellence
With the Call for Entries officially open, MSK invites all Kenyan marketers, agencies, and
corporates to submit their most impactful campaigns, projects, and innovations. Entries will be
judged on creativity, effectiveness, and the ability to drive business results while pushing the
industry forward. Submissions are open across multiple categories, including Digital Marketing,
Integrated Campaigns, Brand Activations, and Social Impact Marketing.
The 2024 MSK Awards Gala promises to be a night of glitz and glamour and recognition of the
best that Kenyan marketing has to offer. Winning an MSK Award is a mark of distinction and
an opportunity to inspire peers, set industry standards, and contribute to the ever-growing
marketing landscape.

Conclusion
The journey to the 2024 MSK Annual Awards Gala has officially begun, and MSK is eager to
see the groundbreaking work that will be submitted. Please mark your calendars for the Awards
Gala on 29 November 2024 at Mövenpick Hotel, Nairobi, where we will come together to
celebrate the very best of Kenyan marketing.
For further details on entry submissions and guidelines, visit our website at [www.msk.co.ke] or
contact the MSK secretariat through events@msk.co.ke

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