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​Moet & Chandon Back as Official Formula 1 Champaigne Partner

Nairobi, 5 February 2025 – The world of motorsport is set to sparkle once again as Moët & Chandon reclaims its place as the Official Champagne of Formula 1, marking the start of a decade-long partnership with LVMH.

With a heritage of over 280 years in champagne-making excellence, Moët & Chandon is synonymous with the joy of victory and the emotion of shared triumphs on the podium.

This partnership is a thrilling return to tradition for motorsport fans in Kenya, where Formula 1 continues to grow in popularity.

AUTO – F1 1993 – SPAIN GP – BARCELONA – PHOTO : GILLES LEVENT / DPPI ALAIN PROST (FRA) / WILLIAMS RENAULT – AMBIANCE – PORTRAIT – PODIUM CHAMPAGNE

Moet Chandon_F1_Prost_SPAIN GP_BARCELONA

The podium celebrations that define the sport will once again feature Moët & Chandon, as the top three drivers and the winning Constructor toast their success with the iconic champagne.

Additionally, the Maison will be the Title Partner for the FORMULA 1 MOËT & CHANDON BELGIAN GRAND PRIX 2025, a race with deep historical ties to the brand.

A Historic Bond Between Champagne and Motorsport

Moët & Chandon has been an integral part of motorsport celebrations since 1950, showering victorious legends such as Ayrton Senna, Michael Schumacher, and Mika Häkkinen.

AUTO F1 1997 GP DU JAPON 971012 PHOTO: DPPI : THIERRY BOVY PODIUM VAINQUEUR MICHAEL SCHUMACHER FERRARI

However, it was in 1967 that the now-famous celebratory spray was born when Dan Gurney, in a spontaneous moment of joy after winning the 24 Hours of Le Mans, shook a bottle of Moët & Chandon and doused the crowd – creating a tradition that continues to this day.

The Belgian Grand Prix Connection

The upcoming Belgian Grand Prix at Spa-Francorchamps is particularly special for Moët & Chandon. Spa is the closest race to the Champagne region of France, making it a symbolic homecoming for the brand. This legendary circuit, known for its unpredictable weather and breathtaking scenery, has hosted countless unforgettable moments in Formula 1 history, further strengthening the brand’s bond with the sport.

Kenya’s Growing Passion for Formula 1

In Kenya, the excitement around Formula 1 has surged in recent years, with fans tuning in to witness the high-speed drama unfold on the world’s most iconic circuits.

The return of Moët & Chandon as the official champagne partner adds an extra touch of elegance and tradition to the sport, enhancing the spectacle that keeps Kenyan fans engaged season after season.

For Nairobi’s elite and motorsport enthusiasts who appreciate both speed and luxury, Moët & Chandon’s return to the F1 podium is a celebration of excellence, teamwork, and shared passion—values that resonate beyond the racetrack.

A Toast to Collective Success

As Formula 1 marks its 75th anniversary, the renewed partnership between Moët & Chandon and the sport underscores the importance of unity, perseverance, and achievement.

Whether in the paddocks of Monaco, the heart of Nairobi, or the vibrant streets of Spa, the tradition of toasting victories with Moët & Chandon remains a timeless symbol of success.

Jackie Stewart 1968 Dutch Grand Prix at Zandvoort

Sibylle Scherer, CEO and President of Moët & Chandon, expressed her enthusiasm for the partnership:

“We are honoured and excited to return as the Official Champagne of Formula 1, celebrating a shared history of collective triumph and dedication since the 1950s.

This partnership is a tribute to the unity and shared achievements of inspiring drivers, their devoted teams, and the global community that rallies behind them.”

Formula 1 President & CEO Stefano Domenicali echoed this sentiment, saying:

“The tradition of toasting on the podium is one of the most iconic moments in our sport, and we are thrilled to welcome Moët & Chandon back as the Official Champagne of Formula 1.

This partnership celebrates the history, emotion, and excellence that bind Formula 1 and Moët & Chandon, especially as we celebrate our 75th anniversary.”

As the engines roar and the champagne corks pop, Formula 1 fans in Nairobi and beyond can look forward to another thrilling chapter of motorsport history—elevated by the unmistakable sparkle of Moët & Chandon.

ABOUT MOËT & CHANDON

Founded in 1743, Moët & Chandon shares the largest terroir in Champagne and its exceptional savoir-faire with the world through a rich portfolio of diverse champagnes. At home in over 150 countries, its creations embody the Maison’s French chic and timeless signature, from the iconic Moët & Chandon Brut Impérial to the innovative Moët & Chandon Ice Impérial, or the ultimate expression of haute oenologie with Collection Impériale launched in 2023. Inspired by its visionary founders, Moët & Chandon infuses creativity and a pioneering spirit into every step, from the precision of producing champagne to the crafting of a new cuvée, with the deep belief that life is better when shared. As a leader in Champagne, the Maison is committed to the welfare of its people and communities, acting responsibly through its sustainability programs, Natura Nostra and Essentia, to pass on a preserved Nature for future generations.


About Formula 1® Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.

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