Tusker Lite, Kenya Breweries Limited’s leading premium lite beer, marked the pinnacle of its #TurnUpTheLite campaign with a one-of-a-kind ‘Lite House’ party at Koda, Nairobi over the weekend.
DJ IV having a good time with fans during the Tusker Lite ‘Lite House’ experience
The brand pulled all the stops for its inaugural ‘Lite House’ experience bringing together afro house enthusiasts and Tusker Lite fans in a celebration showcasing the brand’s edgy and innovative approach to lifestyle and entertainment.
Rediet Yigezu(R), Senior Brand Manager and Sortun Irine(L)., Shopper Manager Premium Beer pose for a photo at the Tuskerlite Lite House experience at Club Koda in Nairobi over the weekend.
The event featured a phenomenal lineup of top Kenyan DJs Ivy, Suraj, Paps, Kasiva and many more setting the perfect backdrop for the ‘Lite House’ experience. Unique aspects of the evening included interactive body art, hair styling and make-up stations that left the attendees feeling and looking fresh all night long.
Deejay Ally Fresh on the decks during the Tusker Lite House experience at Club Koda in Nairobi.
“Tusker Lite’s #TurnUpTheLite campaign has lived up to the brand’s vibrant nature to become the vibes catalyst with fresh and light taste positioning itself as a Lite beer to be enjoyed responsibly. “Our engaging social media content, and properties like the ‘Lite House’ party, have further cemented this,” said Rediet Yigezu, Senior Brand Manager “The response to this campaign has been phenomenal, proving that Tusker Lite continues to lead in creating moments that resonate with our vibrant community.”
Moha the tattoo artist was usre to ink consumers with the Tusker Lite House memories
Following the success of the ‘Lite House’ experience, Tusker Lite is excited to continue creating immersive experiences that connect with consumers. The brand remains committed to being the trailblazer of a new, vibrant social culture that reflects its adventurous identity.
DJ Euggy in full action at the Tusker Lite House experience, Koda Nairobi
Drummist Kasiva Mutua kept the party going with her amazing performance.
