Safaricom’s “Sambaza Furaha” campaign is currently in its third week, bringing joy to communities across Western Kenya. This initiative aims to spread happiness during the festive season by engaging local residents through various activities. The campaign includes distributing food hampers, hospital care packs, and visits to children’s homes.
Safaricom’s Sambaza Furaha Caravan Brings Christmas Cheer.Photo courtesy
On Day 3, the campaign is active in the larger Western region of Kenya. The caravan started in Kisumu and is now visiting Kakamega and Bungoma. Safaricom aims to reach as many people as possible during this festive season.
At each stop, Safaricom distributes food hampers to families in need. These hampers contain essential items such as rice, cooking oil, sugar, and other staples. The company wants to help those facing economic challenges during this festive period.
The campaign also features gamified experiences for customers. Participants can win prizes and discounts on various Safaricom services. This engagement encourages more people to join the festivities and strengthens customer loyalty.
The Sambaza Furaha caravan has attracted large crowds at every stop. Residents gather to participate in games and activities organized by Safaricom. Many are excited to meet their favorite local radio personalities who are part of the caravan.
Ben Kirui, a local reporter covering the event, noted the enthusiasm among community members. He stated that people are eager to join the celebrations. This excitement shows how much Safaricom values its customers and their connection to the community.
Sizwe Awuor, Safaricom’s Director of Brand and Marketing, spoke about the campaign’s impact on local communities. He said that they want to give back to their loyal customers. Awuor emphasized the importance of community support during tough times.
Gunilla Ouko, Regional Business Lead for Safaricom’s Greater Western Region, highlighted the importance of direct engagement with customers. She mentioned that they want to connect directly with their customers. Ouko believes that this connection fosters loyalty and trust among Safaricom’s customer base.
As the caravan continues its journey, it will make stops in various towns across Western Kenya. Each stop offers new opportunities for residents to engage with Safaricom representatives and participate in fun activities designed to promote community spirit.
The Sambaza Furaha campaign is particularly significant given the current economic challenges faced by many Kenyans. By providing food hampers and care packs, Safaricom addresses immediate needs within communities while promoting its services through engaging experiences.
The response from communities has been overwhelmingly positive as many residents have expressed gratitude for Safaricom’s efforts during this festive season. This initiative helps alleviate some burdens faced by families while fostering a sense of unity among community members.
Looking ahead, Safaricom plans to continue its outreach efforts beyond this campaign. The company aims to maintain strong ties with its customer base while exploring new ways to contribute positively to society.
Safaricom’s Sambaza Furaha campaign is successfully spreading joy across Western Kenya during this festive season. By engaging communities through food hampers, hospital care packs, and interactive experiences, Safaricom reinforces its commitment to customer satisfaction and community support amid economic challenges.
