In celebration of its 24th anniversary, Safaricom has launched the Sambaza Furaha Caravan, a vibrant initiative touring the Mount Kenya region. The caravan, which kicked off recently, includes stops in key areas such as Murang’a, Nyeri, and Tharaka Nithi. This festive tour aims to reward loyal customers while providing essential community services.
Nyeri residents reap big as Safaricom Sambaza Furaha caravan tours:Photo courtesy
The Sambaza Furaha Caravan is designed to engage local communities by offering a variety of gifts and services. Participants in the caravan have the chance to win exciting prizes, including goats and food hampers, as a token of appreciation for their loyalty to Safaricom. “We want to celebrate with our customers and give back to the communities that have supported us over the years,” said Safaricom CEO Peter Ndegwa during the launch event.
In addition to the giveaways, the caravan also focuses on community development through various initiatives. Safaricom has organized digital skills workshops aimed at empowering residents with essential technological knowledge. These workshops are part of the company’s broader commitment to enhancing digital literacy across Kenya. “Empowering our communities with digital skills is crucial as we move towards a more connected future,” Ndegwa emphasized.
Medical camps are another key feature of the Sambaza Furaha initiative. These camps provide free health services to residents, addressing critical healthcare needs in underserved areas. Local health professionals partner with Safaricom to offer consultations and basic medical services, ensuring that community members receive necessary care during the caravan’s visit.
In picture, Paul Mureithi holding a goat gifted by Safaricom during promotion dubbed Sambaza Furaha Na Safaricom when the Caravan toured Kiriaini: photo courtesy
The caravan has already made a significant impact in its initial stops. Residents have turned out in large numbers to participate in the festivities, enjoying entertainment and engaging with Safaricom representatives. “Winning a goat today has brought me so much joy,” exclaimed one participant from Nyeri, highlighting the excitement surrounding the event.
As part of its anniversary celebrations, Safaricom is also launching special promotions for its customers. These include discounts on various services and products, further enhancing customer engagement during this festive period. The company aims to create lasting memories while reinforcing its commitment to customer satisfaction.
The Sambaza Furaha Caravan is not just about rewards; it symbolizes Safaricom’s dedication to community involvement and social responsibility. Over the years, Safaricom has invested heavily in initiatives that promote education, health, and economic empowerment across Kenya. The company’s efforts have transformed lives and contributed significantly to national development.
Looking ahead, Safaricom plans to continue its outreach efforts beyond the caravan. The company is committed to maintaining strong relationships with its customers and communities as it prepares for future challenges and opportunities in the telecommunications sector.
Safaricom’s Sambaza Furaha Caravan is a celebration of 24 years of service and innovation in Kenya. By rewarding loyal customers and providing valuable community services, Safaricom reinforces its role as a leader in transforming lives through technology and social responsibility. As the caravan continues its journey through Mount Kenya, it embodies the spirit of gratitude and commitment that has defined Safaricom’s legacy over the past two decades.
