Eldoret – Wednesday, 30th October 2024: Kenya’s Tourism sector is poised for a nationwide classification exercise for all tourism facilities and establishments starting February 2025. A comprehensive assessment that last took place six years ago, as it intends to ensure travellers have a clear understanding of the services, amenities, and overall experiences they can expect when visiting the country.
Members of the Tourism Regulatory Authority (TRA) Converge In Eldoret
Speaking during the launch of the North Rift Tourism circuit in Eldoret, the Director General of the Tourism Regulatory Authority (TRA), Norbert Talam, said that the exercise will be undertaken in line with provisions given by the government to ensure that sector players conform to best practice.
“We are currently at the accreditation stage, where we have nearly finalized accrediting around 5,000 beds in the North Rift region,” Talam stated. “All operators must adhere to specified provisions to guarantee that we offer our visitors the highest quality standards. Action will be taken against those operating illegally. The accreditation process we are currently undertaking is a precursor to the classification exercise set to begin in February next year,” he added.
The classification initiative is part of a larger strategy aimed at enhancing tourism standards across Kenya, enabling tourists — both domestic and international — to make informed choices about accommodations and services across the country.
On her part, the Kenya Tourism Board (KTB) CEO June Chepkemei, emphasized the tourism potential of each circuit noting the potential to capture even greater share of visitors, and creating a more inclusive tourism sector.
“The North Rift region, while predominantly known for its world-famous high-altitude athletes, has so much more to offer in terms of history, culture, and wildlife, as well as adventure activities,” Chepkemei noted. “The potential for growth here is undeniably immense, and the journey continues as we reveal the exciting possibilities of this great circuit.”
