Nairobi, Kenya – May 8, 2025 — In a strategic move poised to redefine Kenya’s commercial transport sector, PRINTAN, the official authorised dealer of SINOTRUK HOWO, has launched the highly anticipated HOWO MAX Truck. The unveiling event, held in Nairobi, marked the official entry of the powerful and cost-efficient heavy-duty vehicle into the Kenyan market.
Highlight Moment from the HOWO MaxTruck Launch
Engineered to meet the needs of Africa’s logistics and construction industries, the SINOTRUK HOWO MAX is built for performance, durability, and affordability, offering business owners a reliable solution for long-distance transport and heavy load operations.
R-L_Sales Manager at Simotruck Mr truman,CEO Printan Hossein Goudarzi with Liu wang.
PRINTAN CEO Hossein Goudarzi, speaking at the launch, highlighted the vehicle’s strategic advantage:
“We position ourselves as the company selling durable, quality, and innovative trucks at affordable prices for ease of long-distance heavy load transportation. The HOWO MAX is specifically engineered for our terrain, offering unmatched reliability and a significantly lower total cost of ownership,” he said.
With a 6×4 Prime Mover configuration (Model: ZZ4257V344KC1R RHD), the HOWO MAX features the latest in automotive technology, including a MAN-engineered 480hp Euro 3 engine, a 16-speed AMT gearbox with VOITH retarder, and a German-technology heavy-duty chassis. Designed with the driver in mind, the truck also includes a high-roof MAX-E cabin, dual berths, and air suspension seats for enhanced comfort during long hauls.
Sinotruck Team at the Grand launch event
Key features of the SINOTRUK HOWO MAX include:
- MAN MC13.48 – 30 engine (Euro 3 standard) suited for local fuel conditions
- Column-shift 16-speed AMT transmission with VOITH retarder
- Dual fuel tanks (750L + 300L) for extended range
- Enhanced safety systems: ABS, AGM battery, stabiliser bars, and reinforced lighting
- SKF low-maintenance bearings and drum brake system
- Spacious cabin with air conditioning and multifunctional steering
The truck is positioned for business owners in the logistics, supply chain, and cross-border cargo transport sectors, offering a compelling blend of strength, efficiency, and technology.
In addition to its performance, PRINTAN is focusing on post-purchase support. The company offers localized maintenance and technical services through its central offices in Kenya, ensuring minimal downtime for fleet operators.
“As the only official dealer of SINOTRUK HOWO MAX in Kenya, our strategic partnership gives us an edge in authenticity, competitive pricing, and after-sales support,” added Goudarzi. “We guarantee genuine parts, tailored financing, and priority access to innovation—benefits only PRINTAN can deliver.”
L-R_Mr Truman,Hossein Goudarzi,James ndungu,Adhan Sheikh Abdullahi,Benjamin Kimani Muthokinju,Kanyi Gitonga.
SINOTRUK, which manufactures over 1.7 million trucks annually, is a global leader in the heavy-duty vehicle space. With more than 55% market share in Kenya’s heavy truck segment and a proven five-year track record in the region, the HOWO brand continues to gain momentum.
PRINTAN’s launch of the HOWO MAX under the slogan “Always Moving, Always Earning” underscores its commitment to empowering African businesses with innovative, robust, and cost-effective transportation solutions.
