Safaricom “Sambaza Furaha” caravan continues to penetrate the western belt to enhance customer engagement. The 24-day initiative to celebrate 24 years of existence in Kenya’s market aims to connect with customers across Kenya during the festive season.
The caravan will travel through various regions, bringing excitement and joy to local communities.
Photo of the Safaricom Sambaza Furaha caravan: photo courtesy.
The caravan began its journey in Kisumu and will visit several counties. Each stop will feature fun acrtivities and entertainment for families. Customers can participate in games and win prizes at every event.
At each location, Safaricom distributes food hampers to families in need. These hampers include essential items like rice, cooking oil, and sugar. Safaricom aims to support those facing economic challenges during this festive period.
The caravan also offers customers unique experiences with Safaricom’s products and services. Participants can enjoy live music and performances from local artists at each stop. This engagement helps strengthen the connection between Safaricom and its customers.
The first stop was in Kisumu, where hundreds gathered for the celebrations. Residents were excited to meet their favourite local radio personalities who joined the caravan.
Many attendees expressed their happiness about the event and the chance to win prizes.
Sizwe Awuor, Safaricom’s Director of Brand and Marketing, spoke about the campaign’s goals. He stated that they want to give back to loyal customers who have supported them over the years.
Awuor emphasized the importance of community engagement during tough economic times.
Gunilla Ouko, Regional Business Lead for Safaricom’s Greater Western Region, highlighted the significance of direct engagement with customers.
She mentioned that connecting directly fosters loyalty and trust among Safaricom’s user base. Ouko believes this connection is essential for building lasting relationships.
As the caravan continues its journey, it will make stops in various towns across Western Kenya. Each stop provides new opportunities for residents to engage with Safaricom representatives.
The company hopes to strengthen its presence in these communities through this initiative.
The Sambaza Furaha campaign is especially important given the current economic challenges faced by many Kenyans today.
By providing food hampers and care packs, Safaricom addresses immediate needs within communities while promoting its services through engaging experiences.
Community members have responded positively to this initiative as many residents express gratitude for Safaricom’s efforts during this festive season. This initiative helps alleviate some burdens faced by families while fostering unity among community members.
Looking ahead, Safaricom plans to continue its outreach efforts beyond this campaign into future initiatives aimed at supporting local communities throughout Kenya. The company aims to maintain strong ties with its customer base while exploring new ways to contribute positively.
Safaricom’s Sambaza Furaha caravan is successfully spreading joy across Western Kenya during this festive season. By engaging communities through food hampers, hospital care packs, and interactive experiences, Safaricom reinforces its commitment to customer satisfaction amid economic challenges.
