Safaricom’s Sambaza Furaha campaign has concluded its vibrant activities in the Mount Kenya region. The celebratory caravan, marking the company’s 24th anniversary, now prepares to move into the Western region of Kenya.
The extensive Sambaza Furaha initiative, which kicked off on November 1, 2024, demonstrates Safaricom’s commitment to customer appreciation. The campaign strategically covers five major regions across Kenya, ensuring widespread celebration.
These carefully selected regions include the Rift Valley, Mount Kenya, Greater Western, Nairobi, and the Coast. Each area receives specially designed activities that cater to local communities’ interests and needs.
The Mount Kenya leg of the tour began its journey in Kenol, Murang’a County. This starting point marked the beginning of an extensive regional celebration that would touch multiple communities.
From Kenol, the caravan made significant stops at several key locations throughout the region. The festive convoy traveled through Maragua, bringing excitement and opportunities to local residents.
Another notable stop included the busy Mukuyu Market, where traders and shoppers participated in the celebrations. The campaign then proceeded to reach the communities of Kangema and Kiriani.
At each location, Safaricom organized a variety of engaging activities for local residents. The company demonstrated its appreciation through numerous prize-giving sessions throughout the tour.
Ms Nelly Kanja (right), Senior Manager Brand Strategy and Communication- M-PESA, awarding one of the dealers from Mt. Kenya region.courtesy photo
Lucky participants received various rewards during these celebrations. The prizes included practical items such as airtime and shopping vouchers, which provided immediate value to winners.
In a unique approach to gift-giving, Safaricom also distributed livestock as prizes. Local residents had the opportunity to win goats and chickens, adding a distinctive touch to the celebrations.
The entertainment aspect of the campaign featured prominent local media personalities. These individuals helped create interactive sessions that enhanced community engagement during the events.
Beyond the celebratory aspects, Safaricom implemented significant community development initiatives. The company organized specialized digital skills workshops targeting the youth in the region.
These workshops aimed to enhance technological knowledge among young people. The training sessions provided valuable skills that could benefit participants in the modern digital economy.
Additionally, Safaricom demonstrated its commitment to community welfare through healthcare initiatives. The company collaborated with local organizations to establish free medical camps during the tour.
These medical camps served as crucial service points for community members. They provided essential healthcare services, making the campaign more meaningful beyond mere celebrations.
As the caravan prepares to move into the Western region, Meru County stands as the next major destination. The successful completion of the Mount Kenya phase has set high expectations for upcoming events.
The transition to the Western region maintains the campaign’s momentum across Kenya. Safaricom plans to replicate the successful elements from the Mount Kenya tour in the new region.
The comprehensive nature of the Sambaza Furaha campaign reflects Safaricom’s strategic approach. The company effectively combines festive celebrations with meaningful community support initiatives.
Through this dual approach, Safaricom creates lasting impact in the communities it serves. The campaign goes beyond traditional corporate celebrations by addressing practical community needs.
The ongoing nature of the campaign ensures sustained engagement with customers. As it moves from region to region, the initiative maintains its core elements while adapting to local contexts.
Each phase of the campaign builds upon the success of previous regions. This approach helps Safaricom refine its engagement strategies and improve community impact.
The Western region residents can anticipate similar engaging activities and opportunities. Safaricom’s proven format of combining festivities with community support continues to define the campaign.
This nationwide celebration marks a significant milestone in Safaricom’s journey. The 24th-anniversary festivities demonstrate the company’s growth and deep connection with Kenyan communities.
